When The Low-Hanging Fruit Turns Out To Be Rotten: The Easiest Customers To Get Aren’t Necessarily The Customers You Want

When The Low-Hanging Fruit Turns Out To Be Rotten   The easiest customers to get aren’t necessarily the customers you want. I learned that lesson the hard way … When I was a teenager in in Southaven, Miss., I had a residential lawn care business. I’d mow and edge my neighbors’ grass during the spring, … Read more

Pico da Dona Joana Hike

Ribeirinha + Hike Up Pico da Dona Joana 12 Jan, 2022   Today Alicia and I did a fun walk through Ribeirinha, Feteira, and a lot of cow pastures on our way to Pico da Dona Joana. Wikipedia explains it in dry statistical language as: … um cone vulcânico de escórias basálticas, constituído por piroclastos negros relativamente … Read more

City Acre Brewing Company’s QUAT-QUAT-QUAD

8% abv. Our 4th anniversary beer! A Belgian Quadruple made with estate loquats and kumquats.

My wife got me a four-pack (well, someone nicked one, so I ended up with a three-pack) of this fantastic 8% abv. 4th anniversary beer from Houston’s City Acre. A Belgian Quadruple made with estate loquats and kumquats. She knows how much I love loquats. Kumquats are good, too. We have one kumquat tree in … Read more

The EXACT process Apollo Digital uses to scale SEO

Apollo Digital is a full-stack digital marketing agency based in Bulgaria. Co-founder Noel Ceta wrote a post, which I’m summarizing below. I encourage you to go check out the original.    This post covers how you: Get your website to load faster (with minimal technical know-how) Optimize your landing pages to rank for direct intent … Read more

Central Texas Runoff Election Tuesday, Dec. 15

Following the November 3rd General/Local elections, the League of Women Voters has confirmed the following runoff races: Austin City Council District 6 (Travis and Williamson County) Austin City Council District 10 Austin ISD Board of Trustees District 5 Austin ISD Board of Trustees District 8 At-Large Georgetown City Council District 2 (Williamson County) LWV will … Read more

“Month One’ Linkbuilding: Beyond Guest Posts & Citations

linkbuilding: casting a net

‘Month One’ Linkbuilding: Beyond Guest Posts & Citations There’s no one-size-fits-all SEO process. Even two businesses in the same industry, with the same number of employees, competing in the same market, will have different approach. That said, here’s one backlink-building your business might follow. I’ve used this method to rank my websites, and my clients’ … Read more

A Word About Yoast

yoast seo

When I have clients who insist on seeing “all green lights” in Yoast’s dashboard, I try to explain to them that Yoast is like training wheels for SEO. If you’re an absolute beginner, it may be helpful. But if you’re in a competitive industry, you’re competing in the Tour De France. Training wheels are not … Read more