You can’t force someone to buy a product—especially if they’re not ready—just because you added internal links.
Or because you placed two CTA banners instead of one.
Or because you changed a button color.
Your prospects are either in-market to buy, or they’re not.
What you can do is shorten the buying cycle, simplify decision-making, and reduce friction through your content.
—From an /r/SEO post yesterday.