Why Do Nonprofit Agencies Often Include Blogs On Their Websites? March 10, 2023 By sharing stories about the impact of donations and encouraging supporters to get involved, nonprofits and nonprofit agencies can inspire people to give and help them reach their fundraising goals. Having a blog on your nonprofit’s website can also improve search engine … Read more
SEO & Content Marketing Talk Random observations about search optimization and content marketing from experts I follow online. I’ll always credit the author and link to the source where possible. Best Practices For Driving Value From SEO Content Updates March 23, 2023 Ross Hudgens over at Siege Media had some good tips in a LinkedIn … Read more
Step-By-Step SEO/Content Marketing Strategy For B2B SaaS Companies February 15, 2023 How can tech companies leverage SEO and content marketing to grow their share of voice, build their brand, and reach more customers? I recently put together a proposal for Directive Consulting, and my proposal was all about how an established B2B SaaS company could … Read more
Is AI Replacing SEO in 2023? January 4, 2023 Let’s talk about artificial intelligence (AI) and whether or not our jobs as SEO professionals and content marketing professionals are in jeopardy. Are the bots taking over? I don’t think so, and here’s why. Our job is to project and amplify the expertise of our clients. … Read more
Hey, SEO Agencies: You’re Doing Keyword Research Wrong! November 3, 2022. In my quest to serve more clients, I’ve been interviewing with agencies looking to hire me outright or else “white label” my SEO/content marketing services. One of them gave me a “test” to take home and complete (which I share below). Now, in theory … Read more
When The Low-Hanging Fruit Turns Out To Be Rotten The easiest customers to get aren’t necessarily the customers you want. I learned that lesson the hard way … When I was a teenager in in Southaven, Miss., I had a residential lawn care business. I’d mow and edge my neighbors’ grass during the spring, … Read more
Apollo Digital is a full-stack digital marketing agency based in Bulgaria. Co-founder Noel Ceta wrote a post, which I’m summarizing below. I encourage you to go check out the original. This post covers how you: Get your website to load faster (with minimal technical know-how) Optimize your landing pages to rank for direct intent … Read more
Following the November 3rd General/Local elections, the League of Women Voters has confirmed the following runoff races: Austin City Council District 6 (Travis and Williamson County) Austin City Council District 10 Austin ISD Board of Trustees District 5 Austin ISD Board of Trustees District 8 At-Large Georgetown City Council District 2 (Williamson County) LWV will … Read more
‘Month One’ Linkbuilding: Beyond Guest Posts & Citations There’s no one-size-fits-all SEO process. Even two businesses in the same industry, with the same number of employees, competing in the same market, will have different approach. That said, here’s one backlink-building your business might follow. I’ve used this method to rank my websites, and my clients’ … Read more
When I have clients who insist on seeing “all green lights” in Yoast’s dashboard, I try to explain to them that Yoast is like training wheels for SEO. If you’re an absolute beginner, it may be helpful. But if you’re in a competitive industry, you’re competing in the Tour De France. Training wheels are not … Read more