Backlink Citations Local Businesses Actually Need

July 12, 2023


Whether you’re a law firm or any other business providing services at a physical office and serving a specific geographic region, your Google Business Listing is the most important “citation” you can get.

By the way, “citation” is a fancy SEO way to say “backlink,” which itself is a fancy way to say “link.”

If you only have time to create four more citations, here are the ones you should target.

Why? Search engines and local business directories license data from one another, and setting up shop on these four properties will get you listed in many of the other directories.

The ‘Too Long; Longer, Please’ Version

In the United States, Infogroup, Neustar Localeze, Acxiom, and Factual are the major local business data providers.

When submitting information to these providers, ensure consistent “name,” “address” and “phone” (NAP data). If you spell out “street” on one of the platforms, for example, make sure you don’t list your business address at a “st.” on one of the other platforms.

If your information is incomplete, inaccurate, or inconsistent, that bad info could populate across sites you’ve never even heard of.

And fixing it will be a pain in the butt. Just ask anyone whose business moved to another address after many years at an original address.

It takes a lot of work to get that old address erased from the Internet, trust me.


As always, hit me up if you have any ideas for future topics or if you have anything to add to this one. Just put “Backlink Citations” in the field that says “Tell me about your business and your goals.”

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