Using Google’s Quality Rater Guidelines To Get A Jump On The Competition

Google’s Quality Rater Guidelines (link to December 5, 2019 updates) give us insight into what Google views as SEO quality. It’s what actual Google employees use to “rate” sites like yours. Google hires these “quality raters” to participate in experiments before algorithm updates are rolled out to the general public. These are real users who … Read more

Should You Use Phone Numbers In Meta Descriptions?

I recently updated meta descriptions for a new client’s site and he asked a very good question upon seeing the finished work: Usually in a description I like a CTA with the phone number. What are your thoughts on that? You Want People To Call Your Business, Right? I agree, the meta description needs a … Read more