SEO & Content Marketing Talk Random observations about search optimization and content marketing from experts I follow online. I’ll always credit the author and link to the source where possible. Why Semrush, Ahrefs and Google Keyword Planner Report Different Search Volumes Aug. 17, 2023 My LinkedIn feed continues to be a gold mine, … Read more
When I have clients who insist on seeing “all green lights” in Yoast’s dashboard, I try to explain to them that Yoast is like training wheels for SEO. If you’re an absolute beginner, it may be helpful. But if you’re in a competitive industry, you’re competing in the Tour De France. Training wheels are not … Read more
Don’t: Use Tricky Comment Links Do: Use LinkedIn To Build Your Network I see my competitors getting backlinks and news articles all day. I just want to get a consistent 1-2 40+ DA backlinks per month without paying $5k. Does anyone know of any back linking or guest posting services that are legit? … Read more
Google’s Quality Rater Guidelines (link to December 5, 2019 updates) give us insight into what Google views as SEO quality. It’s what actual Google employees use to “rate” sites like yours. Google hires these “quality raters” to participate in experiments before algorithm updates are rolled out to the general public. These are real users who … Read more
When you’re working with a client not in your city (or even in your neighborhood), you need an accurate way to emulate a search from their location. You also need to be able to emulate from different devices, languages and countries. The Ad Preview and Diagnosis tool, is part of Google Ads, but Clay Cazier at … Read more
What is the biggest grind in the daily life of a professional SEO? Without a doubt: It is cold-emailing hundreds or thousands of sites to ask for a reciprocal link or a guest post. Also known as syndicating your content. No matter how narrow your niche, there is always another website that wants free content about … Read more
I recently updated meta descriptions for a new client’s site and he asked a very good question upon seeing the finished work: Usually in a description I like a CTA with the phone number. What are your thoughts on that? You Want People To Call Your Business, Right? I agree, the meta description needs a … Read more
Here’s an HTTP-to-HTTPs issue I encountered with a site that recently migrated to HTTPs. Should I do anything if both HTTP and HTTPs versions of pages of a site are “live”? Should I 301 redirect the HTTP versions to the HTTPS versions? or is it sufficient to ensure there are no links to the HTTP versions … Read more
Website content is what draws in the web searcher, familiarizes him or her with your brand, and ultimately builds trust. Properly presented, it will also push him or her towards taking the desired action (calling you or filling out a lead form). Today I want to talk about one of the less “fun” parts of … Read more