Apollo Digital is a full-stack digital marketing agency based in Bulgaria. Co-founder Noel Ceta wrote a post, which I’m summarizing below. I encourage you to go check out the original. This post covers how you: Get your website to load faster (with minimal technical know-how) Optimize your landing pages to rank for direct intent … Read more
Following the November 3rd General/Local elections, the League of Women Voters has confirmed the following runoff races: Austin City Council District 6 (Travis and Williamson County) Austin City Council District 10 Austin ISD Board of Trustees District 5 Austin ISD Board of Trustees District 8 At-Large Georgetown City Council District 2 (Williamson County) LWV will … Read more
‘Month One’ Linkbuilding: Beyond Guest Posts & Citations There’s no one-size-fits-all SEO process. Even two businesses in the same industry, with the same number of employees, competing in the same market, will have different approach. That said, here’s one backlink-building your business might follow. I’ve used this method to rank my websites, and my clients’ … Read more
When I have clients who insist on seeing “all green lights” in Yoast’s dashboard, I try to explain to them that Yoast is like training wheels for SEO. If you’re an absolute beginner, it may be helpful. But if you’re in a competitive industry, you’re competing in the Tour De France. Training wheels are not … Read more
Don’t: Use Tricky Comment Links Do: Use LinkedIn To Build Your Network I see my competitors getting backlinks and news articles all day. I just want to get a consistent 1-2 40+ DA backlinks per month without paying $5k. Does anyone know of any back linking or guest posting services that are legit? … Read more
Google’s Quality Rater Guidelines (link to December 5, 2019 updates) give us insight into what Google views as SEO quality. It’s what actual Google employees use to “rate” sites like yours. Google hires these “quality raters” to participate in experiments before algorithm updates are rolled out to the general public. These are real users who … Read more
Blogging isn’t enough. You need a strategic content marketing system to propel your business to the top of the search results. Beyond core site pages (your main service pages, your “about us” page, your “contact us” page), additional content gives your site the opportunity to provide the answers online searchers seek, delivering informational expertise that … Read more
Head over to your Google Analytics account and click on “Acquisition” in the left-hand navigation. Chances are you’ll see something like this: For this particular business, 37 percent of all traffic during the last month was organic traffic, or traffic coming from search engines like Google, Bing and DuckDuckGo. Now let’s look at the same … Read more
Got a new infographic that you want to use to promote your business? How do you have your new asset amplified so that it makes the biggest impact? Here are a few ideas. Send to your newsletter subscribers. If you have a segmented email list, all the better. Get it into the inboxes of those … Read more
It’s a fairly standard process that applies to any piece of content (blog, case study, webinar transcript) that has been published without regard to optimizing for SEO. First: Assess what needs to be done. Then, based on that assessment, typical optimizations include (in no particular order): 1. Optimizing Page Titles for click-through-rate (CTR) 2. Adding … Read more