When The Low-Hanging Fruit Turns Out To Be Rotten: The Easiest Customers To Get Aren’t Necessarily The Customers You Want

When The Low-Hanging Fruit Turns Out To Be Rotten   The easiest customers to get aren’t necessarily the customers you want. I learned that lesson the hard way … When I was a teenager in in Southaven, Miss., I had a residential lawn care business. I’d mow and edge my neighbors’ grass during the spring, … Read more

The EXACT process Apollo Digital uses to scale SEO

Apollo Digital is a full-stack digital marketing agency based in Bulgaria. Co-founder Noel Ceta wrote a post, which I’m summarizing below. I encourage you to go check out the original.    This post covers how you: Get your website to load faster (with minimal technical know-how) Optimize your landing pages to rank for direct intent … Read more

Central Texas Runoff Election Tuesday, Dec. 15

Following the November 3rd General/Local elections, the League of Women Voters has confirmed the following runoff races: Austin City Council District 6 (Travis and Williamson County) Austin City Council District 10 Austin ISD Board of Trustees District 5 Austin ISD Board of Trustees District 8 At-Large Georgetown City Council District 2 (Williamson County) LWV will … Read more

“Month One’ Linkbuilding: Beyond Guest Posts & Citations

linkbuilding: casting a net

‘Month One’ Linkbuilding: Beyond Guest Posts & Citations There’s no one-size-fits-all SEO process. Even two businesses in the same industry, with the same number of employees, competing in the same market, will have different approach. That said, here’s one backlink-building your business might follow. I’ve used this method to rank my websites, and my clients’ … Read more

A Word About Yoast

yoast seo

When I have clients who insist on seeing “all green lights” in Yoast’s dashboard, I try to explain to them that Yoast is like training wheels for SEO. If you’re an absolute beginner, it may be helpful. But if you’re in a competitive industry, you’re competing in the Tour De France. Training wheels are not … Read more

‘First Page’ Content Marketing Strategy

Blogging isn’t enough. You need a strategic content marketing system to propel your business to the top of the search results. Beyond core site pages (your main service pages, your “about us” page, your “contact us” page), additional content gives your site the opportunity to provide the answers online searchers seek, delivering informational expertise that … Read more

Promoting Your Business Infographic

Got a new infographic that you want to use to promote your business? How do you have your new asset amplified so that it makes the biggest impact? Here are a few ideas. Send to your newsletter subscribers. If you have a segmented email list, all the better. Get it into the inboxes of those … Read more