Should My Business Name Includes A Keyword Phrase?

company name in domain

Should a law office called “Betty Blackwell” change its name to “Law Office of Betty Blackwell“? Should “Franklin” change its name to “Franklin Austin Barbecue“? Should Nike change their name to “Nike Athletic Shoes“? Does “Mom’s Place” outperform “Mom’s Place: An Austin Eatery” in search results? These questions are worth careful consideration when you’re starting … Read more

Google Analytics Terms of Service Agreement Last Updated July 24, 2018

These Google Analytics Terms of Service (this “Agreement”) are entered into by Google LLC (“Google”) and the entity executing this Agreement (“You”). This Agreement governs Your use of the standard Google Analytics (the “Service”). BY CLICKING THE “I ACCEPT” BUTTON, COMPLETING THE REGISTRATION PROCESS, OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE REVIEWED AND ACCEPT THIS … Read more

Google Tag Manager Terms of Service Agreement Last updated: July 24, 2018

By clicking “Yes” below or by using the Google Tag Manager service (the “Service”), you and the legal entity on whose behalf you are using the Service (if any) (together, “You”) agree to use the Service in accordance with the Google Terms of Service (located at, the Google Privacy Policy (located at, and the Google … Read more

Emulate A Google Search From Any City

When you’re working with a client not in your city (or even in your neighborhood), you need an accurate way to emulate a search from their location. You also need to be able to emulate from different devices, languages and countries. The Ad Preview and Diagnosis tool, is part of Google Ads, but Clay Cazier at … Read more

SEO for Roofers and Remodelers?

I usually steer clear of mom-and-pop clients, and I also don’t like to take on clients who are tied to a geographic area, but somehow I’ve fallen into a few of these commercial/residential service provider accounts over the years. And these guys have become the exception to my “rules.” I love working with them, for … Read more

Using SEO Site Checkup To Find Clients

Using SEO Site Checkup To Find Clients

I’ve been using SEO Site Checkup to “check” my clients’ sites—not because I find their automated reports useful but because running a report generates a permanent link with decent domain authority. Check it out:   Or, if you’re on a page that isn’t the home page, scroll down to the bottom and look … Read more