It’s a fairly standard process that applies to any piece of content (blog, case study, webinar transcript) that has been published without regard to optimizing for SEO. First: Assess what needs to be done. Then, based on that assessment, typical optimizations include (in no particular order): 1. Optimizing Page Titles for click-through-rate (CTR) 2. Adding … Read more
I’ve been trying to implment Analytics on a site for a very long time… Using GTM, I just can’t find a way to do it. Finally gave up and installed MonsterInsights and bam, up and running in minutes. In your opinion, can both be used? Or is there really supossed to be a way to … Read more
Open a liquor store in a small town and nobody bats an eye. Open a liquor store that sells only one kind of liquor and call it a Tasting Room, and you got a hit on your hands.
I’ve been working on a real estate rental property website and the client asked about the advantages and disadvantages of two approaches. There’s a nationwide “parent” company, but it owns rental properties in cookie-cutter “communities” all over the country. Option 1: All content would be under the same domain name. ParentCompany.com ParentCompany.com/Property1 ParentCompany.com/Property2 Option 2: … Read more
It’s not just the holiday season that causes dips in traffic (or lifts, if you’re an ecommerce business with popular Christmas items); business sites experience fluctuations throughout the year. Here are other factors to remember when looking at traffic trends: January: The first quarter is slow to start, depending on when New Year’s Day falls … Read more
For uBlock Origin: Options>”Filter lists”>”Ads”> tick the box that says “Adblock Warning Removal List” If a warning icon appears beside it, click “Update now” on the top Done! For AdBlock Plus: Options > Advanced > Filter Lists > Adblock Warning Removal List > Active For AdGuard: Ad Blocker > Scroll down to add filter > … Read more
‘Hey, we’ve noticed that you’re running an outdated version of PHP’ I’ve been getting this notice when I log into WordPress for a while now: Your site could be faster and more secure with a newer PHP version. PHP is the programming language that WordPress, Ninja Forms, and themes are built on. The version that is … Read more
You Can’t Use Eventbrite Without A Facebook Account? Tried to log into one of my Eventbrite accounts today and every single login option required logging in via a Facebook account. The only other option was to provide my email address to create a new account. Thinking this was a glitch, I provided my email that … Read more
Successful small business owners have vision. But it isn’t tunnel vision. Chances are you do one thing really, really well, and it’s the core service or product around which you built your business. But unless you’re big enough to delegate things like HR, bookkeeping and marketing, you have to own these secondary functions as well. … Read more
Should a law office called “Betty Blackwell” change its name to “Law Office of Betty Blackwell“? Should “Franklin” change its name to “Franklin Austin Barbecue“? Should Nike change their name to “Nike Athletic Shoes“? Does “Mom’s Place” outperform “Mom’s Place: An Austin Eatery” in search results? These questions are worth careful consideration when you’re starting … Read more