What’s holding your site back? Here’s a clear path to better performance
If your website isn’t bringing in the right traffic—or isn’t converting the traffic you do get—you’re probably dealing with a mix of issues that aren’t obvious at a glance. I can help you identify what’s actually happening and what to do about it.
I offe SEO audits for nonprofits, cause-based organizations, and ethical businesses that need clarity. Not a generic checklist. Not a long report that gets ignored. A focused, practical analysis that shows you what’s working, what’s not, and where the real opportunities are.
Don’t keep churning out more content and blindly posting social links no one will ever see. You need to understand what’s broken.
Most struggling websites I audit have structural issues, unclear positioning, or missed opportunities that prevent their existing content from performing.
Whether the problem is stagnant traffic, declining rankings, pages that never convert, or a complete absence from AI-driven search results … An audit helps you see what’s happening and where to focus.
What you get
This is a strategic SEO audit designed to give you clarity and direction—not just data. I review your site through the lens of how people search today, how search engines evaluate relevance, and how AI systems surface information.
The goal is simple: identify what matters, prioritize it, and build a plan you can act on.
Technical and structural review
I analyze how your site is built and whether it supports discoverability—indexation, crawlability, structure, and internal linking.
Content and positioning analysis
I evaluate how your pages communicate value and how well they match search intent and audience expectations.
Search and AI visibility assessment
I analyze how your content aligns with current search behavior, including AI-driven results (AEO/GEO), and where you’re missing opportunities to appear.
Actionable next steps
You receive prioritized recommendations so you know exactly what to fix, what to improve, and what to ignore.
Why trust The Austin Editor
I approach SEO audits as a strategic problem, not just a technical one. I’m not trying to surface everything—I’m trying to identify the few things that will actually move the needle.
This is especially important if you’re working with limited resources. You don’t need a long list of fixes. You need to know where to focus.
“Marshall has a way of cutting through the noise. He doesn’t overwhelm you with data. He shows you what matters and what to do next.”
—founder and CEO, San Diego-based web design agency
How the process works
1. Buy online or reach out
Click Buy Now or message me to talk through your goals, constraints, and what you want to accomplish. I’ll let you know what account access is needed.
2. I audit your site
I review your structure, content, search performance, and positioning to identify where things are working—and where they’re not.
3. I identify what matters
I focus on the highest-impact issues and opportunities so you’re not wasting time on low-value fixes.
4. You move forward with clarity
You receive a clear, prioritized set of recommendations you can act on immediately or use to guide internal or external teams.
Things to know before we start
How long does this take?
Most audits are completed within a defined timeframe once I have access to your site and any relevant context.
What do you need from me?
Typically I need your access to your Google Analytics and Google Search Console accounts, any market research or customer research you’ve conducted, your business goals, and any context around past performance or current challenges.
What kind of results should I expect?
The outcome is clarity. You’ll understand what’s holding your site back and what to do next to improve visibility and conversion potential.
Is this one-time or ongoing?
Some organizations use the audit results as a one-time reset. Others use it as the foundation for ongoing SEO and content work.
If your website isn’t performing, an SEO audit is the fastest way to understand why and what to do next
Buy the service now or email me directly if you want to talk about your specific needs before getting started.