Author: The Austin Editor
-
Ways To Help The Homeless in Austin
6 Ways To Help The Homeless Do you feel compelled to help out the homeless, but not sure where to start? Front Steps Development Director Amy Price breaks down 6 ways you can lend a helping hand. The Other Ones Most homeless organizations focus on a ‘housing first’ model, but a new group is…
-
Parent Company vs. Business Divisions/Subsidiaries: Separate Domains?
I’ve been working on a real estate rental property website and the client asked about the advantages and disadvantages of two approaches. There’s a nationwide “parent” company, but it owns rental properties in cookie-cutter “communities” all over the country. Option 1: All content would be under the same domain name. ParentCompany.com ParentCompany.com/Property1 ParentCompany.com/Property2 Option 2:…
-
Seasonality: Monthly Factors that Impact Site Traffic
It’s not just the holiday season that causes dips in traffic (or lifts, if you’re an ecommerce business with popular Christmas items); business sites experience fluctuations throughout the year. Here are other factors to remember when looking at traffic trends: January: The first quarter is slow to start, depending on when New Year’s Day falls…
-
How To Configure your Adblocker to Block all “You’re Using An Adblocker!” Messages
For uBlock Origin: Options>”Filter lists”>”Ads”> tick the box that says “Adblock Warning Removal List” If a warning icon appears beside it, click “Update now” on the top Done! For AdBlock Plus: Options > Advanced > Filter Lists > Adblock Warning Removal List > Active For AdGuard: Ad Blocker > Scroll down to add filter >…
-
The Easy Way to A Faster, More Secure WordPress Site? Update PHP
‘Hey, we’ve noticed that you’re running an outdated version of PHP’ I’ve been getting this notice when I log into WordPress for a while now: Your site could be faster and more secure with a newer PHP version. PHP is the programming language that WordPress, Ninja Forms, and themes are built on. The version that is…
-
3 Underused Small Business Marketing Workhorses
Successful small business owners have vision. But it isn’t tunnel vision. Chances are you do one thing really, really well, and it’s the core service or product around which you built your business. But unless you’re big enough to delegate things like HR, bookkeeping and marketing, you have to own these secondary functions as well.…
-
Should My Business Name Includes A Keyword Phrase?
Should a law office called “Betty Blackwell” change its name to “Law Office of Betty Blackwell“? Should “Franklin” change its name to “Franklin Austin Barbecue“? Should Nike change their name to “Nike Athletic Shoes“? Does “Mom’s Place” outperform “Mom’s Place: An Austin Eatery” in search results? These questions are worth careful consideration when you’re starting…
-
Minimizing the Headache of Migrating Your Business Site To HTTPS
Are you finally migrating your business site to HTTPS? Then you are like me … You are a procrastinator. It’s been nearly a year since all non-https sites in Google Chrome started showing up as “Not secure.” This warning shows for all HTTP websites, whether or not they have have forms, login fields and other…
-
Google Analytics Terms of Service Agreement Last Updated July 24, 2018
These Google Analytics Terms of Service (this “Agreement”) are entered into by Google LLC (“Google”) and the entity executing this Agreement (“You”). This Agreement governs Your use of the standard Google Analytics (the “Service”). BY CLICKING THE “I ACCEPT” BUTTON, COMPLETING THE REGISTRATION PROCESS, OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE REVIEWED AND ACCEPT THIS…