Category: Don’t Hire an SEO
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Is There A Difference Between Regular SEO And SEO For Law Firms?
What’s The Difference Between ‘Regular’ SEO And SEO For Law Firms? June 12, 2023 SEO is complicated. But SEO for law firms is an entirely different beast. As you read through endless pages of information about how to market your legal practice, you probably encountered a whole new vocabulary. Like “E-E-A-T,” Google’s “Medic Update” and…
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The JFK, Stalin & the Strippers Cartoon is a Dumb Argument For the Unnecessary ‘Oxford’ Comma. Here’s Why.
The JFK, Stalin & the Strippers Cartoon is a Dumb Argument For the Unnecessary ‘Oxford’ Comma. Here’s Why. June 10, 2023 You know the cartoon I’m talking about: It’s a cute cartoon, but a good writer would never construct a sentence like “We invited the strippers, JFK and Stalin.” Why not? Because accurate writing requires…
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Replace “Daily Mail” for blog article and replace “ad” for “call to action.” Same problem
We see this issue with recipe sites, most glaringly. But of course we see it with every kind of content. SEO content that doesn’t engage the reader in a positive way is garbage. end of story.
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What Fresh Hell Is This?? (The Official Reddit App, Apparently)
So I use Old Reddit. I use it in combination with Reddit Enhancement Suite. Any other way just doesn’t work. On my phone, I use Reddit is fun. I do these things because I’m a normal human being. The official rated app is notoriously terrible, but I decided to check it out. this is the…
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Why Do Nonprofit Agencies Often Include Blogs On Their Websites?
Why Do Nonprofit Agencies Often Include Blogs On Their Websites? March 10, 2023 By sharing stories about the impact of donations and encouraging supporters to get involved, nonprofits and nonprofit agencies can inspire people to give and help them reach their fundraising goals. Having a blog on your nonprofit’s website can also improve search engine…
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SEO & Content Marketing Talk
SEO & Content Marketing Talk Random observations about search optimization and content marketing from experts I follow online. I’ll always credit the author and link to the source where possible. Why Semrush, Ahrefs and Google Keyword Planner Report Different Search Volumes Aug. 17, 2023 My LinkedIn feed continues to be a gold mine,…
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Step-By-Step SEO/Content Marketing Strategy For B2B SaaS Companies
Step-By-Step SEO/Content Marketing Strategy For B2B SaaS Companies February 15, 2023 How can tech companies leverage SEO and content marketing to grow their share of voice, build their brand, and reach more customers? I recently put together a proposal for Directive Consulting, and my proposal was all about how an established B2B SaaS company could…
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Hey, SEO Agencies: You’re Doing Keyword Research Wrong!
Hey, SEO Agencies: You’re Doing Keyword Research Wrong! November 3, 2022. In my quest to serve more clients, I’ve been interviewing with agencies looking to hire me outright or else “white label” my SEO/content marketing services. One of them gave me a “test” to take home and complete (which I share below). Now, in theory…
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When The Low-Hanging Fruit Turns Out To Be Rotten: The Easiest Customers To Get Aren’t Necessarily The Customers You Want
When The Low-Hanging Fruit Turns Out To Be Rotten The easiest customers to get aren’t necessarily the customers you want. I learned that lesson the hard way … When I was a teenager in in Southaven, Miss., I had a residential lawn care business. I’d mow and edge my neighbors’ grass during the spring,…