Find ‘Striking Distance’ Keywords (How To Update Your Title Tags and Header Tags) June 10, 2023 Are you optimizing your title tags (page meta titles) and on-page header tags (H1-H6) to increase click-through rate and boost rankings? You can use Google Search Console to look for opportunities to increase relevant clicks. Here is an easy … Read more
The JFK, Stalin & the Strippers Cartoon is a Dumb Argument For the Unnecessary ‘Oxford’ Comma. Here’s Why. June 10, 2023 You know the cartoon I’m talking about: It’s a cute cartoon, but a good writer would never construct a sentence like “We invited the strippers, JFK and Stalin.” Why not? Because accurate writing requires … Read more
Bread on Terceira! May 20, 2023 Hey guys, Just a heads up for those on Terceira. Ana’s Bagels has AMAZING bagels in many sweet and savory flavors. The orange zest/cranberry are my favorite. Ana operates out of her home, so you have to contact her and pre-order. And there’s a new bakery near Praia da Vitória that … Read more
We see this issue with recipe sites, most glaringly. But of course we see it with every kind of content. SEO content that doesn’t engage the reader in a positive way is garbage. end of story.
So I use Old Reddit. I use it in combination with Reddit Enhancement Suite. Any other way just doesn’t work. On my phone, I use Reddit is fun. I do these things because I’m a normal human being. The official rated app is notoriously terrible, but I decided to check it out. this is the … Read more
Why Do Nonprofit Agencies Often Include Blogs On Their Websites? March 10, 2023 By sharing stories about the impact of donations and encouraging supporters to get involved, nonprofits and nonprofit agencies can inspire people to give and help them reach their fundraising goals. Having a blog on your nonprofit’s website can also improve search engine … Read more
SEO & Content Marketing Talk Random observations about search optimization and content marketing from experts I follow online. I’ll always credit the author and link to the source where possible. Why Semrush, Ahrefs and Google Keyword Planner Report Different Search Volumes Aug. 17, 2023 My LinkedIn feed continues to be a gold mine, … Read more
Step-By-Step SEO/Content Marketing Strategy For B2B SaaS Companies February 15, 2023 How can tech companies leverage SEO and content marketing to grow their share of voice, build their brand, and reach more customers? I recently put together a proposal for Directive Consulting, and my proposal was all about how an established B2B SaaS company could … Read more
Is AI Replacing SEO in 2023? January 4, 2023 Let’s talk about artificial intelligence (AI) and whether or not our jobs as SEO professionals and content marketing professionals are in jeopardy. Are the bots taking over? I don’t think so, and here’s why. Our job is to project and amplify the expertise of our clients. … Read more