Should a law office called “Betty Blackwell” change its name to “Law Office of Betty Blackwell“? Should “Franklin” change its name to “Franklin Austin Barbecue“? Should Nike change their name to “Nike Athletic Shoes“? Does “Mom’s Place” outperform “Mom’s Place: An Austin Eatery” in search results? These questions are worth careful consideration when you’re starting … Read more
Are you finally migrating your business site to HTTPS? Then you are like me … You are a procrastinator. It’s been nearly a year since all non-https sites in Google Chrome started showing up as “Not secure.” This warning shows for all HTTP websites, whether or not they have have forms, login fields and other … Read more
These Google Analytics Terms of Service (this “Agreement”) are entered into by Google LLC (“Google”) and the entity executing this Agreement (“You”). This Agreement governs Your use of the standard Google Analytics (the “Service”). BY CLICKING THE “I ACCEPT” BUTTON, COMPLETING THE REGISTRATION PROCESS, OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE REVIEWED AND ACCEPT THIS … Read more
By clicking “Yes” below or by using the Google Tag Manager service (the “Service”), you and the legal entity on whose behalf you are using the Service (if any) (together, “You”) agree to use the Service in accordance with the Google Terms of Service (located at https://www.google.com/intl/en/policies/terms/), the Google Privacy Policy (located at https://www.google.com/intl/en/policies/privacy/), and the Google … Read more
When you’re working with a client not in your city (or even in your neighborhood), you need an accurate way to emulate a search from their location. You also need to be able to emulate from different devices, languages and countries. The Ad Preview and Diagnosis tool, is part of Google Ads, but Clay Cazier at … Read more
Start Start Start Start Start Start Start Start Start Start Start Start Start Start Start Start —This post is here to entertain and inspire … And it was blatantly stolen from this Reddit thread and my friend /u/W1ZZ4RD.
I usually steer clear of mom-and-pop clients, and I also don’t like to take on clients who are tied to a geographic area, but somehow I’ve fallen into a few of these commercial/residential service provider accounts over the years. And these guys have become the exception to my “rules.” I love working with them, for … Read more
I’ve been using SEO Site Checkup to “check” my clients’ sites—not because I find their automated reports useful but because running a report generates a permanent link with decent domain authority. Check it out: https://seositecheckup.com/ Or, if you’re on a page that isn’t the home page, scroll down to the bottom and look … Read more
What is the biggest grind in the daily life of a professional SEO? Without a doubt: It is cold-emailing hundreds or thousands of sites to ask for a reciprocal link or a guest post. Also known as syndicating your content. No matter how narrow your niche, there is always another website that wants free content about … Read more
I recently updated meta descriptions for a new client’s site and he asked a very good question upon seeing the finished work: Usually in a description I like a CTA with the phone number. What are your thoughts on that? You Want People To Call Your Business, Right? I agree, the meta description needs a … Read more