Title Tag Optimization

Find ‘Striking Distance’ Keywords (How To Update Your Title Tags and Header Tags) June 10, 2023 Are you optimizing your title tags (page meta titles) and on-page header tags (H1-H6)  to increase click-through rate and boost rankings? You can use Google Search Console to look for opportunities to increase relevant clicks. Here is an easy … Read more

The JFK, Stalin & the Strippers Cartoon is a Dumb Argument For the Unnecessary ‘Oxford’ Comma. Here’s Why.

The JFK, Stalin & the Strippers Cartoon is a Dumb Argument For the Unnecessary ‘Oxford’ Comma. Here’s Why.  June 10, 2023 You know the cartoon I’m talking about: It’s a cute cartoon, but a good writer would never construct a sentence like “We invited the strippers, JFK and Stalin.” Why not? Because accurate writing requires … Read more

Chat GTP

Bread on Terceira! May 20, 2023 Hey guys, Just a heads up for those on Terceira.  Ana’s Bagels has AMAZING bagels in many sweet and savory flavors. The orange zest/cranberry are my favorite. Ana operates out of her home, so you have to contact her and pre-order. And there’s a new bakery near Praia da Vitória that … Read more

Eye Doctors On Terceira

Eye Doctors On Terceira May 8, 2023 Howdy friends! I have a question specifically for those of you on Terceira who wear BIFOCALS and those of you who got your prescription from your optometrist (as in you ACTUALLY GOT A PAPER COPY of your prescription). So, backstory: My doctor at CSAH told me I needed … Read more

Why Do Nonprofit Agencies Often Include Blogs On Their Websites?

Why Do Nonprofit Agencies Often Include Blogs On Their Websites? March 10, 2023 By sharing stories about the impact of donations and encouraging supporters to get involved, nonprofits and nonprofit agencies can inspire people to give and help them reach their fundraising goals. Having a blog on your nonprofit’s website can also improve search engine … Read more

SEO & Content Marketing Talk

SEO & Content Marketing Talk   Random observations about search optimization and content marketing from experts I follow online. I’ll always credit the author and link to the source where possible.   Why Semrush, Ahrefs and Google Keyword Planner Report Different Search Volumes Aug. 17, 2023 My LinkedIn feed continues to be a gold mine, … Read more

Step-By-Step SEO/Content Marketing Strategy For B2B SaaS Companies

Step-By-Step SEO/Content Marketing Strategy For B2B SaaS Companies February 15, 2023 How can tech companies leverage SEO and content marketing to grow their share of voice, build their brand, and reach more customers? I recently put together a proposal for Directive Consulting, and my proposal was all about how an established B2B SaaS company could … Read more