‘First Page’ Content Marketing Strategy

Blogging isn’t enough. You need a strategic content marketing system to propel your business to the top of the search results. Beyond core site pages (your main service pages, your “about us” page, your “contact us” page), additional content gives your site the opportunity to provide the answers online searchers seek, delivering informational expertise that … Read more

Promoting Your Business Infographic

Got a new infographic that you want to use to promote your business? How do you have your new asset amplified so that it makes the biggest impact? Here are a few ideas. Send to your newsletter subscribers. If you have a segmented email list, all the better. Get it into the inboxes of those … Read more

What Are The Steps To Optimizing a Page for SEO?

It’s a fairly standard process that applies to any piece of content (blog, case study, webinar transcript) that has been published without regard to optimizing for SEO. First: Assess what needs to be done. Then, based on that assessment, typical optimizations include (in no particular order): 1. Optimizing Page Titles for click-through-rate (CTR) 2. Adding … Read more

All In A Name

Open a liquor store in a small town and nobody bats an eye. Open a liquor store that sells only one kind of liquor and call it a Tasting Room, and you got a hit on your hands.

Ways To Help The Homeless in Austin

6 Ways To Help The Homeless   Do you feel compelled to help out the homeless, but not sure where to start? Front Steps Development Director Amy Price breaks down 6 ways you can lend a helping hand. The Other Ones Most homeless organizations focus on a ‘housing first’ model, but a new group is … Read more

Parent Company vs. Business Divisions/Subsidiaries: Separate Domains?

I’ve been working on a real estate rental property website and the client asked about the advantages and disadvantages of two approaches. There’s a nationwide “parent” company, but it owns rental properties in cookie-cutter “communities” all over the country. Option 1: All content would be under the same domain name. ParentCompany.com ParentCompany.com/Property1 ParentCompany.com/Property2 Option 2: … Read more