UX/UI FUBAR

UX/UI FUBAR I’m CONSTANTLY encountering site designs “in the wild” that clearly don’t take the user into account. Rather than shaking my fist at the sky and screaming into the void, I’m going to start documenting them here. Let’s get started! August 17, 2023 AllMusic Doesn’t Really Want You To Subscribe, Apparently A lot of … Read more

Make The Prospect The Hero

How Effective Content Marketing Depends On Timeless Storytelling Principles August 17, 2023 Has unsuccessful digital marketing hurt your business? Whether attempting to manage social media or SEO in-house or engaging with a nearby “SEO agency,” the desired outcomes often remain elusive. So what’s the secret to a  triumphant digital marketing strategy? Simply, it’s telling a … Read more

Link-Building Basics For Law Firms

Link-Building Basics For Law Firms July 31, 2023 This is a “sandbox” test to track  a ChatGTP-generated, human-edited article’s performance in Google Search.  We’re testing several formatting variants and keyword density factors. This article is for testing purposes only. Want to improve your legal website’s SEO and drive more clients? Understand that links are not … Read more

The JFK, Stalin & the Strippers Cartoon is a Dumb Argument For the Unnecessary ‘Oxford’ Comma. Here’s Why.

The JFK, Stalin & the Strippers Cartoon is a Dumb Argument For the Unnecessary ‘Oxford’ Comma. Here’s Why.  June 10, 2023 You know the cartoon I’m talking about: It’s a cute cartoon, but a good writer would never construct a sentence like “We invited the strippers, JFK and Stalin.” Why not? Because accurate writing requires … Read more