Why Do Nonprofit Agencies Often Include Blogs On Their Websites? March 10, 2023 By sharing stories about the impact of donations and encouraging supporters to get involved, nonprofits and nonprofit agencies can inspire people to give and help them reach their fundraising goals. Having a blog on your nonprofit’s website can also improve search engine … Read more
SEO & Content Marketing Talk Random observations about search optimization and content marketing from experts I follow online. I’ll always credit the author and link to the source where possible. Best Practices For Driving Value From SEO Content Updates March 23, 2023 Ross Hudgens over at Siege Media had some good tips in a LinkedIn … Read more
Step-By-Step SEO/Content Marketing Strategy For B2B SaaS Companies February 15, 2023 How can tech companies leverage SEO and content marketing to grow their share of voice, build their brand, and reach more customers? I recently put together a proposal for Directive Consulting, and my proposal was all about how an established B2B SaaS company could … Read more
Bureaucracy & Portugal January 13, 2023. To those considering a move to Portugal: You’ve no doubt heard about the bureaucracy here. It’s usually mentioned in connection to the immigration process. But here’s one area not discussed, and if you’re moving here with young kids you should be aware of it. We moved here in the … Read more
Is AI Replacing SEO in 2023? January 4, 2023 Let’s talk about artificial intelligence (AI) and whether or not our jobs as SEO professionals and content marketing professionals are in jeopardy. Are the bots taking over? I don’t think so, and here’s why. Our job is to project and amplify the expertise of our clients. … Read more
Credit Cards on Terceira December 24, 2022. We use our Visa as much as possible, because it gets us points/miles/whatever, which we use for vacations. Here on Terceira, credit cards don’t seem to have caught on. It’s always a big song and dance to figure out whether or not a place accepts Visa or if … Read more
Hey, SEO Agencies: You’re Doing Keyword Research Wrong! November 3, 2022. In my quest to serve more clients, I’ve been interviewing with agencies looking to hire me outright or else “white label” my SEO/content marketing services. One of them gave me a “test” to take home and complete (which I share below). Now, in theory … Read more
When The Low-Hanging Fruit Turns Out To Be Rotten The easiest customers to get aren’t necessarily the customers you want. I learned that lesson the hard way … When I was a teenager in in Southaven, Miss., I had a residential lawn care business. I’d mow and edge my neighbors’ grass during the spring, … Read more
Ribeirinha + Hike Up Pico da Dona Joana 12 Jan, 2022 Today Alicia and I did a fun walk through Ribeirinha, Feteira, and a lot of cow pastures on our way to Pico da Dona Joana. Wikipedia explains it in dry statistical language as: … um cone vulcânico de escórias basálticas, constituído por piroclastos negros relativamente … Read more
My wife got me a four-pack (well, someone nicked one, so I ended up with a three-pack) of this fantastic 8% abv. 4th anniversary beer from Houston’s City Acre. A Belgian Quadruple made with estate loquats and kumquats. She knows how much I love loquats. Kumquats are good, too. We have one kumquat tree in … Read more