À La Carte SEO/Content/PR Services For Law Firms Does your firm need more leads NOW? Don’t want to hire a monthly content/SEO consultant or agency? I have budget-friendly pricing for ONE-TIME PR services, SEO services, and Content Marketing services. Most services have a 3-day turnaround. Fast SEO Help SEO tuneup of existing content My … Read more
August 18, 2023 Here’s a message I got while in Google Search Console today … My site is for my SEO/PR consultancy. I’m working on sections about our adoption journey, our move to Terceira, and my kidney donation. But for now it’s just where I do business online. But it has a news/blog section so, … Read more
UX/UI FUBAR I’m CONSTANTLY encountering site designs “in the wild” that clearly don’t take the user into account. Rather than shaking my fist at the sky and screaming into the void, I’m going to start documenting them here. Let’s get started! August 17, 2023 AllMusic Doesn’t Really Want You To Subscribe, Apparently A lot of … Read more
How Effective Content Marketing Depends On Timeless Storytelling Principles August 17, 2023 Has unsuccessful digital marketing hurt your business? Whether attempting to manage social media or SEO in-house or engaging with a nearby “SEO agency,” the desired outcomes often remain elusive. So what’s the secret to a triumphant digital marketing strategy? Simply, it’s telling a … Read more
Slack Mastermind Group For Law Firm Marketing August 10, 2023 I’m a longtime digital marketer specializing in strategic PR and content marketing, specifically for law firms. I have started a Slack group for others in this space and I hope you will consider joining. Signup link is here. Or if you could send this message … Read more
Link-Building Basics For Law Firms July 31, 2023 This is a “sandbox” test to track a ChatGTP-generated, human-edited article’s performance in Google Search. We’re testing several formatting variants and keyword density factors. This article is for testing purposes only. Want to improve your legal website’s SEO and drive more clients? Understand that links are not … Read more
Backlink Citations Local Businesses Actually Need July 12, 2023 Whether you’re a law firm or any other business providing services at a physical office and serving a specific geographic region, your Google Business Listing is the most important “citation” you can get. By the way, “citation” is a fancy SEO way to say “backlink,” … Read more
What’s The Difference Between ‘Regular’ SEO And SEO For Law Firms? June 12, 2023 SEO is complicated. But SEO for law firms is an entirely different beast. As you read through endless pages of information about how to market your legal practice, you probably encountered a whole new vocabulary. Like “E-E-A-T,” Google’s “Medic Update” and … Read more
Find ‘Striking Distance’ Keywords (How To Update Your Title Tags and Header Tags) June 10, 2023 Are you optimizing your title tags (page meta titles) and on-page header tags (H1-H6) to increase click-through rate and boost rankings? You can use Google Search Console to look for opportunities to increase relevant clicks. Here is an easy … Read more
The JFK, Stalin & the Strippers Cartoon is a Dumb Argument For the Unnecessary ‘Oxford’ Comma. Here’s Why. June 10, 2023 You know the cartoon I’m talking about: It’s a cute cartoon, but a good writer would never construct a sentence like “We invited the strippers, JFK and Stalin.” Why not? Because accurate writing requires … Read more