Parent Company vs. Business Divisions/Subsidiaries: Separate Domains?

I’ve been working on a real estate rental property website and the client asked about the advantages and disadvantages of two approaches. There’s a nationwide “parent” company, but it owns rental properties in cookie-cutter “communities” all over the country. Option 1: All content would be under the same domain name. Option 2: … Read more

Seasonality: Monthly Factors that Impact Site Traffic

It’s not just the holiday season that causes dips in traffic (or lifts, if you’re an ecommerce business with popular Christmas items); business sites experience fluctuations throughout the year. Here are other factors to remember when looking at traffic trends: January: The first quarter is slow to start, depending on when New Year’s Day falls … Read more

Should My Business Name Includes A Keyword Phrase?

company name in domain

Should a law office called “Betty Blackwell” change its name to “Law Office of Betty Blackwell“? Should “Franklin” change its name to “Franklin Austin Barbecue“? Should Nike change their name to “Nike Athletic Shoes“? Does “Mom’s Place” outperform “Mom’s Place: An Austin Eatery” in search results? These questions are worth careful consideration when you’re starting … Read more

Google Analytics Terms of Service Agreement Last Updated July 24, 2018

These Google Analytics Terms of Service (this “Agreement”) are entered into by Google LLC (“Google”) and the entity executing this Agreement (“You”). This Agreement governs Your use of the standard Google Analytics (the “Service”). BY CLICKING THE “I ACCEPT” BUTTON, COMPLETING THE REGISTRATION PROCESS, OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE REVIEWED AND ACCEPT THIS … Read more

Google Tag Manager Terms of Service Agreement Last updated: July 24, 2018

By clicking “Yes” below or by using the Google Tag Manager service (the “Service”), you and the legal entity on whose behalf you are using the Service (if any) (together, “You”) agree to use the Service in accordance with the Google Terms of Service (located at, the Google Privacy Policy (located at, and the Google … Read more