Category: Don’t Hire an SEO
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Create Content That Shorten Buying Cycles, Simplifies Decision-Making, Reduces Friction
You can’t force someone to buy a product—especially if they’re not ready—just because you added internal links. Or because you placed two CTA banners instead of one. Or because you changed a button color. Your prospects are either in-market to buy, or they’re not. What you can do is shorten the buying cycle, simplify decision-making,…
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Is AI Replacing SEO in 2025?
Let’s talk about artificial intelligence (AI) and whether or not our jobs as SEO professionals and content marketing professionals are in jeopardy. Are the bots taking over? I don’t think so, and here’s why. Our job is to project and amplify the expertise of our clients. That expertise often goes against what is commonly accepted…
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Google Business Listing Scam Targets Small Businesses
Somebody changed the info on a bunch of local business listings. I thought it might be competitors trying to steal customers…but the phony phone numbers kept ringing. The real scheme is much more diabolical. —via Fox 2 News Detroit If you’re a business needing help with your Google Business Listing, reach out to…
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À La Carte SEO/Content/PR Services
Yes, You Can Order Individual SEO/Content/PR Services! Does your business more leads/sales NOW? Don’t want to hire a monthly content/SEO consultant or agency? I have budget-friendly pricing for ONE-TIME PR services, SEO services, and Content Marketing services. Most services have a 3-day turnaround. Fast SEO Help SEO tuneup of existing content My process…
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Do You Have A ‘News Publisher Website’? Search Console Wants To Know
August 18, 2023 Here’s a message I got while in Google Search Console today … My site is for my SEO/PR consultancy. I’m working on sections about our adoption journey, our move to Terceira, and my kidney donation. But for now it’s just where I do business online. But it has a news/blog section so,…
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UX/UI FUBAR
UX/UI FUBAR I’m CONSTANTLY encountering site designs “in the wild” that clearly don’t take the user into account. Rather than shaking my fist at the sky and screaming into the void, I’m going to start documenting them here. Let’s get started! August 17, 2023 AllMusic Doesn’t Really Want You To Subscribe, Apparently A lot of…
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Make The Prospect The Hero
How Effective Content Marketing Depends On Timeless Storytelling Principles August 17, 2023 Has unsuccessful digital marketing hurt your business? Whether attempting to manage social media or SEO in-house or engaging with a nearby “SEO agency,” the desired outcomes often remain elusive. So what’s the secret to a triumphant digital marketing strategy? Simply, it’s telling a…
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Slack Mastermind Group For Law Firm Marketing
Slack Mastermind Group For Law Firm Marketing August 10, 2023 I’m a longtime digital marketer specializing in strategic PR and content marketing, specifically for law firms. I have started a Slack group for others in this space and I hope you will consider joining. Signup link is here. Or if you could send this message…
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Link-Building Basics For Law Firms
Link-Building Basics For Law Firms July 31, 2023 This is a “sandbox” test to track a ChatGTP-generated, human-edited article’s performance in Google Search. We’re testing several formatting variants and keyword density factors. This article is for testing purposes only. Want to improve your legal website’s SEO and drive more clients? Understand that links are not…
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Backlink Citations Local Businesses Actually Need
Backlink Citations Local Businesses Actually Need July 12, 2023 Whether you’re a law firm or any other business providing services at a physical office and serving a specific geographic region, your Google Business Listing is the most important “citation” you can get. By the way, “citation” is a fancy SEO way to say “backlink,”…